Since 2010, the number of foreign artists who play here has been seen non-stop growth. The biggest surprise is this is happening even while large companies that promote shows are going through a period of instability and repositioning.
Upon opening U2’s tour in 2011, Muse was one of 262 foreign artists who performed in Brazil that year. With its performance at Rock in Rio, it was one of the 391 who had scheduled concerts in 2013. And it is one of the 53 that are already on the docket for 2014.
This survey from Folha takes into account shows of all sizes, from intimate performances in theaters to Black Sabbath playing a show for 77,000 people in São Paulo.
At the start of this decade, there was a period of strong growth in this market with the return of Rock in Rio in 2011 (after a ten year hiatus) and other major festivals such as SWU, Planeta Terra and the “imported” festivals Lollapalooza and Sónar.
But the end of last year was marked by discussion of a “bubble” in the market, spreading the hypothesis of a public saturation.
Triggering this discussion were concerts by Lady Gaga and Madonna in Brazil that were not filled to capacity and only managed to sell most of their tickets through promotions that halved their prices.
This also led to debates on the price of tickets, which are steep compared to prices in the United States and Europe. In Brazil, tickets go for US$300 for a seat in the anything but comfortable “VIP” area in a football stadium.
This scenario pointed to a withered market for the year. It was not what happened.
It’s impossible to talk about problems for those who organized Rock in Rio – teeming with 85,000 people per day – or those who brought artists who filled stadiums like Beyoncé (record year with 230,000 tickets sold), Black Sabbath or Paul McCartney.